Fashion+Photography

**- Side Lighting**
** side lighting is when the lighting is coming from the side. this usually provides a great deal of contrast, can create long shadows and adds depth to the image ** **- Rim Lighting** ** rim lighting comes in at an acute angle it can create highlights along the edges of your subject. the stark contrast that it provides highlight shape and form. **

“ Fashion photography is a genre of photography devoted to displaying clothing and other fashion items. Fashion photography is most often conducted for advertisments or fashion magazinessuch as Vogue, Vanity Fair, or Elle. Over time, fashion photography has developed its own aesthetic in which the clothes and fashions are enhanced by the presence of exotic locations or accessories. Because of its image of being “glamorous,” “stylish,” “fun” and even “lucrative,” fashion photography has become an industry entirely on its own."

**__Things to consider when designing a fragrance or cosmetic campaign:__**

- **colour**
 * Elements & Principles of Design

- contrast
- value - **unity**
 * - emphasis**

- **over exposed** - **highlight** - **photoshop (RETOUCH)**
 * Design of the photography
 * effects of the product
 * age of the model
 * fragrace notes
 * posing/positioning/**placement/ composition**
 * use of props

**__Fragrance and skincare product Campaigns__**



[[image:tgj4m-blkd/ChanelNo5NicoleKidman.jpg width="265" height="333" align="left" caption="CHANEL No5 CAMPAIGN - NICOLE KIDMAN"]]




[[image:tgj4m-blkd/cosmetic-Giorgio_Armani.jpg width="1145" height="500"]]
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 * PHOTOSHOP BEAUTY RETOUCH**

References:
. ..

. THursday, April 5th, 2012 - 5:45pm . this is the result of my research & testing . - when I changed the lens on the camera... suddently i was able to change the shutter speed to 1/800 (of a second!!!), 1/1200, 1/1600, 1/3200, 1/4000... yes, these are FAST! However, when the shutter speed is so fast the picture comes out BLACK because the camera can not receive/record light so fast. SO, I changed the ISO setting (which relates to light Sensitivity of camera)... i INCREASED the light sensitivity to 1600 which makes the camera receive and record much more easily... but the photos were still rather dark (in the school)... you need more light/brighter light... spot lights? sunlight?
 * For Sandy:**

SO, i went into the hall and shot very close to the light. I shot the spray bottle... while i squeezed the trigger on the spray bottle i took the TEST shots below... . . Do you SEE what i see ? 8 ) Ok, my dear, I think these test shots give you an idea of WHat is possible... and what the issues are. I hope you're smiling... and inspired : )

Looks like what you really need now is a VERY bright sunny day to shoot! When we're back at school come by to get the camera and try it out.